If you’re looking for sales information that can help you to close sales you should be thrilled to be reading this.
What you are about to discover is some of the finest sales information that can help you get you that “triple win” you are looking for. By “triple win” here, I mean access to sales information that can add value to your customs, you and your company.
Let’s start off by looking at one of the key things to remember when you are trying to persuade someone to buy from you.
Understanding your customers fears
One of the key bits of sales information that you must understand when you are trying to persuade someone to buy from you is that they are essentially afraid of you and afraid of being sold to.
As the saying goes, “people like to buy but hate being sold to”. What you must do then is adopt the role of an educator or trusted advisor in your mind and in so doing you will be better able to conduct the sale and get your client to buy. This can work really well and is an essential piece of sales information for success.
Getting to what they want
One of the most important pieces of sales information that I picked up over the years that enabled me to persuade a lot of customers to go ahead with the sale was to simply find out what they wanted.
This can sometimes get lost when you are trying to pitch your product but if you want to be a really effective persuader it’s vital that you ask the right questions to get to the heart of what is your customer really desires.
When you take your time with this you will be in a much better position to really give them something that matches their needs. This sales information is crucial if you want to close more sales.
Through our knowledge of the unconscious and hypnosis we can learn tremendously valuable bits of sales information. The idea of planting ideas in our customer’s minds with words is something that we can become aware of and practice to help us with our sales.
When you suggest something, even if it’s in a negative sentence construction you can still plant that idea in the mind of your customer. For example don’t think of a purple elephant in a pink tutu. Now I’m certain you thought of a purple elephant in a pink tutu.
To use the same concept in sales, you could say that “I don’t want you to feel that you have to buy today” to plant a seed of urgency in the mind of your customer that they need your product today.
This is also valuable sales information if you are in the habit of unwittingly planting bad ideas in the mind of your customer. You could be saying things like “I don’t want you to think I’m a pushy sales person” for instance.
Instant replay techniques in hypnosis
The instant replay technique is a really valuable piece of sales information that we can pick up from those involved in hypnosis. When you use this technique you are finding out from your client what made them purchase before.
When you use this technique and ask for more details you build up a picture of this client’s values and habits when buying something. If you set out your pitch to match those buying habits you will find that you have much greater success in you sales.
The hypnotic story techniques
This bit of sales information is also borrowed from hypnosis and can help you when you are trying to create strong visual cues and images in your customer mind to get them to buy from you.
The beauty of when you tell a story as part of the sales process is that the client does not perceive this as sales information but he gets caught up in the story and goes along with it. This is especially powerful if you trigger emotions during the story line connected with your sale.
Sometimes you may have given all the sales information that you have and tried your best to match it to your clients needs and they may still not want to buy from you.
In the majority of cases the reason for this is because they have not fully engaged in the sales process with you. You can take advantage here of the NLP interrupt technique to break whatever pattern the customer is running and get down to the business of the sale again.
When using this technique there are a variety of things that you can do to help yourself but my favorite is to use a technique where I agree with them and then immediately direct their attention to the benefits of the product again, using a benefit that I have not mentioned previously.
This is powerful sale information to know when your client has gone off track and you are trying to get them back to the sale again.
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